Search
The vibrant Dubai and the wider UAE is a dynamic and fast-growing real estate market with so much more than just a transaction; it is about establishing a new life, aspirations and potential return on investment. For real estate professionals, navigating this very competitive and sophisticated market means that relationships with clients is the basis of building a strong and sustainable business. Providing high levels of service is a given and what makes you stand out from your competitors are those personal moments, the moments that transcend the formal agreement and leave an indelible mark.
At Brandcare Solutions, we understand that in a country where hospitality and personal relationships are given enormous significance, a generic gift simply will not suffice. With our expertise in corporate gifting Dubai, our guide will explore the skill of becoming an expert in the art of gifting and how to transform an exit gift from a simple “thank you” into an icon of your company’s commitment to excellence and customer care.
The UAE real estate is known for being diverse, upscale, and international in clientele. A single realtor can have European, Asian, and Middle Eastern clients within the course of a week. This specific setting demands a gift-giving approach that is extremely personal and yet also culturally sensitive. The success creed in this setting hinges on three core principles.
For most cultures, especially those of the Middle East, relationships of trust and personal ties are most important. A well-thought-out gift is the physical form of your appreciation of a client’s culture and your regard for the trust the client has honoured to you. It transcends business and becomes friendship and partnership. When you show them a gift that reflects you heard their story—perhaps a family of five from India or a couple from the UK—it creates a deep emotional connection. That emotional connection is the foundation of loyalty, making clients not only return to you for their next property but even become your best brand evangelists.
The UAE property market is a highly competitive market. Every agent promises big on best service, best listings, and best deal. A planned gift program makes you different, elevating your company from an order-taker services company to a high-end consultant who cares about the little things. In a word-of-mouth marketplace in which referrals lead the way to new business, a well-made, easily remembered gift guarantees that your name is the one most likely to be thought of when a friend or family member begins seeking out a property. Your gift is a tale your customers tell, a mention of the amazing experience you provided.
While return on investment (ROI) is a business concept, in property, the real measure of achievement is the “Return on Relationship” (RoR). An effective gifting system is an investment directly into your RoR. A gift is not an expense; it’s an asset that may continue for an extended period of time. Each time that your customer gets to use something beautiful that you’ve provided them with, or enjoys something that you’ve provided, it solidifies a positive relationship with your brand. This constant reinforcement equates to a customer base of loyal customers that will be repeat business and generate valuable referrals, which in turn contributes to the long-term growth of your pipeline.
The key to a completely successful gift in the UAE is not its price, but the precision of its selection. This is a step-by-step approach to developing a culturally respectful and highly personal gifting strategy.
Discovering the perfect gift is a start that begins right from the initial meeting. In the multicultural setting of the UAE, this step is more crucial than ever before. Pay attention to the little things in their life and personality. Do they favor traditional Arabic art? Do they adore golf? Do they adore specialty coffee? Listen to them share their stories about family, their move, and their new life in the UAE. Take voluminous notes, not just on their property needs, but also on their personal preferences. These points of note will be the basis for a gift that sounds as if it was tailor-made specifically for them.
Although the closing ceremony is an ideal moment for gifting, an actual effective approach persists throughout the client life cycle.
Imagine a small, thoughtful gesture to ease the pre-move nervousness. A gift card for a gourmet coffee bar close to their new office or a house cleaning voucher is a small gesture that speaks volumes about your thoughtfulness.
This is your pièce de résistance. This is something that marks the historic occasion of purchasing a property in the UAE. This is where a high-end, personal item or a unique experience works best.
Your client relationship does not necessarily end at the closing table. A timely anniversary gift, like one year after they’ve settled into their home, indicates you’re committed to them as a long-term business partner. This could be as easy as a call with a card you’ve signed or something small, tangible that says, “I’m still here for you.”
In the UAE, the best gifts are luxurious, exotic, and respectful of the culture.
Personalized Calligraphy Art: A bespoke piece of Arabic calligraphy featuring a family name or meaningful quote, or the address of their new home is a lovely, personalized, and culturally grounded gift.
Smart Home Technology: Gifts with function for Dubai homes where modern living is a major selling point. A wireless smart lighting system for the house, a video doorbell, or a multiple speaker set up are gifts that practical and delightful.
Curated Home Fragrance: A curated mix of traditional Oudh or Bakhoor, with a personalized label and presented in a gift box is a cultural and luxury gift that will keep their new house smelling lovely and feeling welcoming and inhabited.
Luxury Welcome Basket: Gift a basket of high-end, locally sourced specialty goods like gourmet dates, artisanal Arabic coffee, specialty spices, or handmade ceramics. This introduces them to some of the flavors and crafts native to their new home.
A Professional Photo Session: A professional family photo session in their new home or at a picturesque landmark in Dubai is a lovely and considerate approach to enable them to take photos of a new start.
A Donation to a Local Cause: Donating on their behalf to a well-respected local charity (such as the Dubai Cares foundation) is a lovely gesture that truly reflects their values and commitment to the community.
At Brandcare Solutions, we know that the tight schedule of a successful real estate practitioner in the UAE does not accommodate sourcing, wrapping, and distributing personal gifts. We develop our service to be your business partner in client care. We handle the hassle of the process so you can focus on generating your business while we take care of the logistics of having a memorable gifting experience.
Our solutions are not one-size-fits-all. We provide a tailored selection of high-end products and services that can be adjusted to reflect your brand and your client’s story. As one of the trusted corporate gifts suppliers in Dubai, we ensure every detail matches your business values and client expectations. From luxurious, ready-to-deliver gift boxes to completely customized solutions, we make sure that your gift is presented beautifully, keeping in line with the luxury and professionalism you are used to in the UAE market. We handle everything, including item selection, handwritten notes, and timely delivery, so that your gift reaches in perfect condition and at the right moment.
The recommended amount can vary greatly depending on the value of the property and the client relationship. In the luxury market of the UAE, a spending range of 0.5% to 1% of your commission is often appropriate. However, the sentiment and personalization of the gift are far more important than the price tag.
Yes, gift-giving is an accepted and appreciated gesture of hospitality within the complex cultures that make up the UAE. The most significant thing to do is to be sensitive to their culture as far as choosing a gift is concerned. For instance, a gift with alcohol or non-halal ingredients would not be appropriate for a Muslim client. Use gifts that are respectful and consideration based on their beliefs and traditions.
Consider gifting high-quality items that celebrate local culture, such as a beautifully packaged set of fine dates, a luxury oud and bakhoor burner, or a piece of handcrafted Arabic calligraphy art. Experiences like a desert safari or a traditional spa treatment can also be a unique and memorable choice.
In the UAE where relationships are paramount, you want to be very, very discreet. The gift should simply be about your client’s new home and their new commemorative milestone and not about you. However, a small logo, on a high-quality thank-you card or gift packaging, is a subtle, tasteful and even classy way to brand. The gift should not be a promo product at all.
Brandcare Solutions offers an end-to-end solution for organizations interested in gifting their clients by letting you send personalized gifts in volume without the hassle. We take care of the entire process from curating and sourcing high-end gifts that are culturally sensitive, high-quality, through packaging, handwritten notes, and, delivery anywhere in the UAE. Gifts will always be thoughtful, surprising, and easy!
In the UAE’s family-oriented culture you may find it to be a kind and appreciative gesture to include the whole family. A gift that can be enjoyed among the entire family, such as a family experience voucher, or a food basket with something for all age ranges shows that you are thankful for the experience of the family and all of their excitement.
